Copilot Blog
Midlife-Crisis Mushroom Cloud: What Do You Love Right Now, and Why Aren’t You Doing It?
This is embarrassing. Almost every day, I coach my clients on keeping their email lists and social media presence consistently active, but, as you may or may not have noticed, I haven’t written a new blog post or posted anything significant on our social accounts in four months. Life got difficult last fall, and I fell off the wagon. Hard… But you know what? That is absolutely, 100% fine.
What If You Won the Lotto? Thoughts on Marketing and Living a Life of Choice
Too many people look at marketing as a necessary evil, a chore that must be done to support their business. In some ways, that’s true. You don’t necessarily have to do “All the Things,” but you do have to do something if you want anyone to find your art, read your writing, buy your product, and/or hire you for your services. So what will you choose?
Try New Things: 5 Tips for Making Marketing Less Scary
Thoughts from a hopelessly unfashionable marketer on what Gen Z, TikTok, and the election can teach you about putting yourself out there and staying relevant in an ever-changing world.